On a recent Tuesday at the newly opened Champion store in Philadelphia’s Center City, the brand’s oversize red, white and blue “C” is everywhere: across the chest of thick cotton sweatshirts, down the ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s preppy ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

It’s the rare fashion emblem you can find everywhere. Walmart and Target offer T-shirts, swimsuits, sippy cups and ugly Christmas sweaters covered with it. Coach put it on bags, shoes and sweatshirts ...

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According to a study by Daniel Kruger of the University of Michigan, people wearing clothes with a large luxury brand logo are 'interested in short-term sexual relationships and less interested in ...

Can you have an unbranded Christmas? Wielding scalpels, irons, seam rippers and permanent markers, an undercurrent of logo-conscious shoppers are removing and hiding the decals from their clothing.