Google Analytics, the world’s most widely used web analytics service developed by Alphabet’s Google (GOOG), risks giving U.S. intelligence services access to French website users’ data, France’s ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google is rolling out what it says is the biggest overhaul of Google Analytics in nearly a decade. The revamped platform features new machine learning capabilities, unified app and web reporting, ...

The use of Google Analytics has now been found to breach European Union privacy laws in France -- after a similar decision was reached in Austria last month. The French data protection watchdog, the ...

Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking tool offered by Google. If you're a business owner looking to optimize and better ...

Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. If your Google Analytics account is impacted by this issue, realtime data ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Update: I misunderstood this announcement, the headline is/was wrong and the story is wrong. What is new is that conversions already exported (as initiated by the advertiser) will by default be ...

On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said it takes time for ...

Google is pressing a federal judge to vacate a jury verdict requiring the company to pay $425 million for allegedly collecting analytics information from people who had attempted to block data ...