Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

California advances AI safety with SB 53, requiring transparency and risk reporting. Anthropic backs the bill, calling it a “trust but verify” approach. AI-driven automation is the theme of this ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

Just as coaches dissect every play after the Super Bowl to build a winning strategy for the next season, retailers, following a record-breaking 2024 holiday shopping season, find themselves with a ...

What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO, the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to ...