Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

California advances AI safety with SB 53, requiring transparency and risk reporting. Anthropic backs the bill, calling it a “trust but verify” approach. AI-driven automation is the theme of this ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...