Afraid your business blog will put your readers to sleep? You’re not alone. People read blogs because they’re interesting, useful, entertaining, and fun. How can an insurance broker, a dentist, an air ...

Trade or B2B blogs have gotten a bad rap for being boring. In many cases, they deserve this reputation. But it’s also become a self-fulfilling prophecy. B2B bloggers think that they can’t be ...

The center of Jeremiah’s coverage seems to large enterprises using large social media services (e.g. Twitter, Facebook) for brand marketing. But he covers numerous adjacent areas as well. Jeremiah is ...

As content marketing has heated up as a serious marketing avenue, brands have put their efforts into creating and maintaining interesting blogs. The goal is not only to improve search engine ...

During my recent Network World online chat, I specifically praised two vendor blogs. One was Dave Kellogg’s. Dave is CEO of Mark Logic, a vendor of XML database/custom publishing software; not ...

Although blogger Jay Joslin has had one of the more interesting local blogs, his Bird On The Moon has also suffered from a bit of an identity crisis. What, exactly, was it about? Politics? Writing?

Most blogs written by aid organizations aren’t all that interesting, writes Reuters AlertNet on its blog. They’re too formal, having been edited to death by the headquarters’ office. They’re often ...