Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive ...

In order to thrive in today's digital marketing arena, there are several advertising verticals I believe are essential for businesses to partake in. Search engine optimization, pay-per-click ads and ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding ...

Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating ...

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many ...

All hail the good news! Keyword density is no longer considered a ranking factor. But keywords can still make or break your digital marketing efforts. Here’s how. It seems like a simple concept: More ...

Looking to integrate keyword maps with Google Data Studio? Learn how to set up your own automated SEO reporting dashboard with a free keyword map template. Keyword mapping is a SEO planning technique ...