That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Two decades after Northwestern University marketing professor Don Schultz sent marketers and agencies scurrying in search of a new Holy Grail dubbed integrated marketing communications, they are still ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Don E. Schultz, a pioneer in the field of integrated marketing communications (IMC) and advertising, passed away on Thursday at the age of 86. He is survived by his wife Heidi. Over the past four ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

On 18 September, IMC CEO Dale Hefer welcomed over 3300 communicators from over 20 countries to the Nedbank IMC, confirming its place as the continent’s top marketing showcase. In his opening message, ...