Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.

The first step of the new product development process is idea generation and screening. During this process, you must flesh out the concept as well as its proposed features and benefits.

I was recently asked by a client to provide a vision statement as to what a great new product development (NPD) capability and process look like. This question, simple as it is, gave me pause ...

With the capability to promote creativity and streamline conceptual design, generative AI promises to change our approaches to the entire development process for the better, and here’s how.

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings.

For many industries, new product development is now the single most important factor driving firm success or failure. The emphasis on new products has spurred researchers from strategic management, ...

TUKWILA, WASH. – Speed is a key component of the new product development process today. The days of ideation and innovation taking place over a long period of time are gone. The process is now ...

Discover how marketers leverage customer dialogue to shape their new product development process. Find out more on product development marketing today.

We model the diffusion of innovations in markets with two segments: influentials who are more in touch with new developments and who affect another segment of imitators whose own adoptions do not ...

However, the new product development process requires strategizing, resources, expertise, and time that some companies may not have or choose not to employ in-house.

Reprint: R0803G Companies often treat new-product development as a monolithic process, but it can be more rationally divided into two parts: an early stage that focuses on evaluating prospects and ...

Software company Senspire demonstrated its all-in-one product development platform, Flavor Studio, at the Private Label Manufacturer Association event earlier this month, showing how product ...