Parachute pants are intrinsically tied to the history of hip-hop. The rise of these lightweight, flowy, ripstop nylon pants travels in a parallel track with the rise of rap music, being the chosen ...

Remember when parachute pants were cool, and the Walkman was the peak of portable music? If you grew up in the 80s, you lived through a unique blend of technological innovation, cultural shifts, and ...

The 1980s was a decade full of bold and memorable fashion choices that continue to inspire style today. Whether you lived through it or are discovering it for the first time, the era’s unique trends ...

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According to BLACKPINK's Jisoo, this summer is all about giant pants. The musician just made a case for the '80s-inspired parachute pant and now we totally understand what the saying "The bigger, the ...

Why are you still building marketing campaigns based on customer segments, a practice that was popular at about the same time as parachute pants? The world has changed a lot in the last three decades.