AI-generated video has evolved from glitchy clips to almost Hollywood-ready visuals, shaking up filmmaking. Tools like Sora, ...

Zinnov has appointed Aparna Krishnamurthy as its new director of marketing to lead strategy practice initiatives.

WPP Media South Asia announces a leadership realignment. The company forms a new Executive Committee and a Leadership Council ...

Project Worldwide is ushering in a new era of leadership to fuel its growth ambitions in India and South Asia. With Rasheed ...

Xiaomi, led by Lei Jun, has successfully entered the EV market, contrasting Apple's failed attempt. Capitalizing on China's ...

Tarun Joshi of IGP shared the brand's journey at Brand World Summit 2025. IGP started in 2016 with a focus on relationships.

SMS, long considered a key channel for marketers, has seen little innovation since its inception. It lacks interactivity, ...

Typography is an essential yet often underrated aspect of branding that contributes to creating distinctive brands. However, ...

The inaugural session of the ETBrandEquity Brand World Summit 2025 offered a glimpse into India's economic future. Industry ...

Visa and Times Prime have joined hands to make life a little more rewarding for Visa Signature credit cardholders. As part of ...

Artificial intelligence is improving at understanding hidden meanings in text. A recent study shows AI models like GPT-4 are ...

In this edition of Economic Times Brand Equity's Digital Cover, we spotlight a phenomenon whose journey in Indian cinema reads like a gripping screenplay.