The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to ...

AI is changing how search captures intent and adding new questions around consumer trust. As clicks become less predictable, ...

Almost half of Gen Zers said they’d switch to a bank if it offered to cover their recurring subscription expenses.

The news: California governor Gavin Newsom signed a law on Wednesday requiring disclosures on any video or audio ...

Cyber Week keeps its retail grip because consumers are cost-conscious, not despite it. But winning their business requires ...

Media data shows brands spending under $1 million per year on CTV platforms are increasing, opening TV advertising to buyers who could never afford it. That shift is reshaping performance marketing as ...

Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore.

As AI becomes standard across marketing, simply having the technology won’t set brands apart. The advantage may come from better signals that show how consumer interests and intent are changing in ...

Retail media is settling into a clearer hierarchy as Amazon remains dominant and a scaled second tier begins to take shape beneath it. Meanwhile, the crowded long tail is falling further behind.

Women’s sports has moved into mainstream culture faster than many brands have adjusted their marketing strategies. When Emily Tisch Sussman’s family became majority owners of Gotham FC, a professional ...

December 9, 2025 (New York, NY) – This holiday season, an increasing number of US shoppers will buy gifts on TikTok Shop and other social commerce sites, fueling rapid growth of the ecommerce ...

Key Stat: Millennials make up the largest share of users on nine of the 11 platforms we track by generation, partly due to the cohort’s size. But Gen Z will take the lead on Disney+, YouTube, ...