Edsel has always been a controversial model, but despite the low production numbers, it remains a desirable nameplate today ...

And now a page from our “Sunday Morning” Almanac: September 4th, 1957, 59 years ago today ... the day Americans got their first look at a brand new car. Named for Henry Ford’s son, who had ...

The Ford Edsel is often regarded as one of the most notorious failures in the history of the American automobile industry. A project that cost Ford hundreds of millions of dollars and took years to ...

If Edsel were to hypothetically make a comeback, it would have to reinvent itself radically; the niche it formerly occupied (mid-priced, sitting in between Ford and Lincoln) was already ...

Understanding the market force is not necessarily working in his favor; Ford said he is prepared to sell the’59 Edsel for what he considers a bargain. “I’d like to sell it now for ...

Read Mustang & Fords Magazine as we take a look back at the history of the Ford Edsel.

The 1958 Ford Edsel was Ford's worst marketing disaster, Check it out in the May 2008 issue of Car Craft Magazine or at carcraft.com.

The Edsel was supposed to be the car of the future, Ford's gambit to capture the mid-tier auto market in the late '50s. It turned out to be their biggest flop.

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that ...

The often-maligned Edsel was shining in the sun that day, holding its own in a sea of mostly European cars parked on Schlick’s land, from a 1960 Peugeot 403 station wagon to a 1984 Porsche 928 S.

Production ended early into the 1960 model year after just two years and one month on the market. Only 110,000 were built, far fewer than Ford Motor Co., Edsel’s parent, had hoped to sell in ...

01-31-2023 DESIGN Ford’s ‘Edsel’ car was a notorious flop. Was the name to blame? Pentagram tells the wild story behind the fraught process of naming its sedan from the 1950s.