The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.
Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of "XII" logos that stretch from baseline ...
Some fans joked about staring at the floor long enough to see hidden messages. Others complained that it was causing problems for TV cameras trying to focus.
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
Big 12 commissioner Brett Yormark has unveiled a new postseason tournament court emblazoned with "XII" logos, which has ...