But the cheer uniform has since been an enduring if complicated symbol of American femininity in pop culture, ... Now, as NFL cheerleading uniforms trend toward more athletic styles, ...

Karen Noseff Aldridge, founder of uniform company Rebel Athletic, had risked her startup's entire $10,000 marketing budget to establish her brand at the event, the cheerleading calendar's big kahuna.

Netflix’s new docuseries “Cheer,” which follows Navarro College’s cheerleading team and its bruising pursuit of yet another national championship, delves into the athletes’ lives and how ...

Netflix cheerleading docuseries sheds light on $2B industry Here's how much it costs to be an All-Star cheerleader. ... She says the cheer uniform industry alone is worth around $450 million.

Bring it on, says the Sixth Circuit, which recently explored the question of what makes a cheerleading uniform a cheerleading uniform, according to Lauren Kuley of Squire Patton Boggs. In the case ...

But the cheer uniform has since been an enduring if complicated symbol of American femininity in pop culture, encompassing strait-laced Sandy in “Grease” and questioning Megan in the LGBTQ+ ...

Now, as NFL cheerleading uniforms trend toward more athletic styles, Hepola believes there’s been a cultural shift. “You have to look at your audience. And not just men, but also women, who ...

Jacqui Palumbo, CNN This weekend when the Los Angeles Rams and Cincinnati Bengals take the field on Super Bowl Sunday, it will mark the return of cheerleaders to the biggest sports event in the ...

Jacqui Palumbo, CNN This weekend when the Los Angeles Rams and Cincinnati Bengals take the field on Super Bowl Sunday, it will mark the return of cheerleaders to the biggest sports event in the ...