If you have yet to do so, take a minute to look through the highlights of the 27-page design brief explaining the thought and design process that brought you the new Pepsi logo. You’ve probably seen ...

The Design Brief, which states the parameters of a project in relation to the user/consumer, is a common document that guides designers through the process of product development. However, designers ...

The design process is like a roadmap for turning an idea into something real. It is not just a straight path; it is more like a series of loops and twists. Design opportunity Identify a problem or ...