The Ford F-150 lost its top-dog sales status to the Toyota RAV4, and consumers' wallets have a lot to do with it.

Ford has reportedly told suppliers it will delay the launch of the next-generation F-150 pickup truck. Three automotive ...

Analysts predict Ford might need to offer heavier incentives on the F-150 as it ages. The truck’s cross-town rival, the ...

Ford has officially pushed back the launch of the next-generation F-150 gasoline and hybrid models by a year. Key Poin ...

All three of the Detroit automakers are changing and delaying near-term product plans amid market uncertainty.

Ford F-150 offers innovative tech, convenience, and towing features that appeal to a range of truck buyers.