The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

A new study shows that advertising drives sales of high-sugar... Families buy more sugary cereal if advertising targets kids, not adults One of the top sources of added sugar in children's diets ...

GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that appeal directly to kids. (SOUNDBITE OF ARCHIVED RECORDING) UNIDENTIFIED ACTOR #2: ...

I'm going cuckoo for Cocoa Puffs. Cuckoo for Cocoa Puffs, cuckoo for Cocoa Puffs. GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that ...

Cuckoo for Cocoa Puffs, cuckoo for Cocoa Puffs. GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that appeal directly to kids.