As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

Kendrick Lamar's Super Bowl halftime show performance is expected to feature "Not Like Us" and shine a new spotlight on Lamar's beef with Drake.

Super Bowl LIX is almost here, and fans are eager to know if halftime performer Kendrick Lamar will sing his smash-hit song, "Not Like Us."

The Philadelphia Eagles and the Kansas City Chiefs aren't the only big draw at Super Bowl LIX; for the past 30 years or so, the biggest football game of the season has also been the site of one of the biggest concerts of the year,