Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Players can now play a soccer game in LEGO Fortnite Brick Life by heading to a particular location on the map.

The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company ...

LEGO Group made significant progress in adding renewable resources to its raw materials mix in 2024, more than doubling the ...

After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising ...

Seven Star Wars LEGO sets that continue to be fan favorites, featuring ships, droids, and legendary characters.

LEGO Fortnite is set to introduce five new creatures, including a rideable horse and expanded fishing mechanics, enhancing ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...

The Lego Mario Kart build is up for pre-order now, at a price point of $169.99 / £139.99 / €169.99. The set will fully launch ...

As the Jurassic World franchise heads into a new era with Jurassic World: Rebirth, so too does LEGO’s Jurassic World theme ...

"Championing the power of play is core to the LEGO brand," said Jared Carr, Senior Vice President, Americas Market Group, the ...

AS Ramadan and Raya bring loved ones together, The Lego Group is encouraging families to rediscover the joy of connection ...