A new study has identified 15 fundamental motives that drive human behavior, showing how these forces intertwine and relate ...

Both of these parties are missing the mark for the same reason. They’re not hitting every layer in Maslow’s Hierarchy of Needs, as explained by @aroundeight on TikTok. Yes, Psychology 101 is ...

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s ...

This is Maslow's pyramid of needs. Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any ...

Psychologist Dr. Audrey Tang took a look at how The Sims 4 mimics real world emotions and came away impressed.

Tuesday's midterm elections—usually a referendum on the sitting president and his party—offered surprisingly mixed results, leaving many experts looking for an explanation. Though Democrats ...

Just because Maslow had five in his model doesn’t mean we are limited to that number. Next week I’ll cover a similar concept, but instead of customers, I’ll focus on The Employee Hierarchy ...