Anthony Edwards doesn’t consider himself a superstar.

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became one of the most important men in basketball.

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions, and product drops across its industry-defining portfolio of Nike ...

Memphis Grizzlies point guard Ja Morant debuted the Nike Ja 2 "Black Label" basketball shoes against the Phoenix Suns.

With the 2025 NBA All-Star Weekend tipping off next Friday night, hoops fans can expect more heat from Nike. Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the ...

It's a win-win: fans get a chance to snag a piece of Luka's magic at a discounted price, and Nike gets to further solidify the Luka-Jordan brand connection. The NBA has a new superstar in Los ...

And it's not that the Phoenix Suns are moving him. Nike provided a first look at the future Hall of Famer's 18th signature shoe, and it features a colorway with plenty of orange mixed in with the ...

Los Angeles Lakers’ LeBron James is heading to a record 21st-straight NBA All-Star Game as he’ll have gone two more times than any other player in the league’s history. LeBron has also been ...

A’ja Wilson finally shared the first look at her signature shoe, the Nike A'One, earlier this week, and on Friday, Miami Heat NBA star Bam Adebayo, took to the floor in a pair of his own before ...

Emma Raducanu paid tribute to late NBA legend Kobe Bryant. Raducanu gave a heartfelt shoutout to Nike's latest "Year of the Mamba" commercial. The "Year of the Mamba" campaign, launched by Nike in ...

His track record as the GM of the Mavericks says Nico Harrison should be trusted, dealing Luka Doncic killed that.

Until then, Lakers fans can still get hyped—because Nike and Fanatics have officially released the Luka Dončić Los Angeles Lakers Nike Unisex Swingman Jersey in gold! Luka and LeBron on the ...