From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

Researchers at HSE University and the London School of Hygiene and Tropical Medicine have identified 15 key motives that ...

Abraham Maslow’s Hierarchy of Needs is one of the most well-known psychological models, illustrating human motivation as a pyramid. At the base are basic needs like food and safety, and at the ...

Canada has two official languages: English and French. English is the most commonly spoken language in most provinces and territories. French is the main language spoken in Quebec and in some areas of ...