Steve Hammer, president at search marketing firm RankHammer, and Frederick Vallaeys, co-founder of AdWords tool company Optmyz, again provided insights from their work in the trenches with scripts.

If you are searching for positions in theatrical development, you have likely come across the buzzword "script coverage." This time-consuming, detail-oriented task can be daunting for interns who have ...

This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new ...