US president Donald Trump was recently slammed as “too embarrassing for words” after releasing a fragrance, named “Victory 45 ...

Final verdict: Cherry Cherry represents everything I love about modern niche perfumery. It takes a note that could easy be ...

Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and generations. But ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Can't tell your EDPs from your EDTs? Not quite sure what a “vetiver” is? Here's how to navigate the booming men's fragrance market—and walk away with a scent that feels uniquely your own.

One called Eros Flame “very sexy and elegant,” and another said it's “probably one of the best colognes I own.” Walmart Is Selling Armani's $110 Acqua Di Gio Cologne for Just $48, and ...

Blake Lively opens up in this exclusive interview with Bazaar about her new Blake Brown Hair and Body Refresh Mists, her love of jewelry, and her beauty routine.

Sex, scent and celebrity: what perfume ads of the 2000s reveal about consumer culture today. In All-American Ads of the 2000s, the latest instalment of Taschen’s book series chronicling print ...

Very few things can be as personal, emotional and sensory triggering as perfume, which is why some people spend hundreds of pounds to get their hands on a favourite fragrance that has been ...

Fragrance After years of testing, ... It's an intoxicating blend, and in my opinion, very sexy. The Penhaligon's store at 33 St James, London in 1910 (Image credit: Penhaligon's) ...

Launched in 2016, this perfume remains a hot topic on #PerfumeTok and r/fragrance, and the brand has continued to innovate within the Good Girl line—from the fruity-floral Very Good Girl to the ...

Now whenever I wear this perfume, it’s not just my colleagues wafting after me hopelessly, like a cartoon floating towards some just-baked cookies, all asking, “What perfume is that?” It’s my ...