Several international brands are successfully navigating the challenging Chinese market, with a particular focus on premium ...

Jaylen Brown shows support to former teammate Kyrie Irving after he unveiled his fishing apparel with Anta in recent social ...

Lucky fans in Thailand can get a chance to check out the pop-up store as Kyrie Irving himself visits Bangkok this week.

Illinois State University mixes new features and old favorites to bring students and alumni together during a week of ...

Only a month after Thailand's adorable baby hippo Moo Deng was unveiled on Facebook, her fame became unstoppable. Fans unable ...

Kyrie Irving and his father, Drederick are currently in China while promoting the brand ANTA. Irving and his father took part ...

Fans will notice that the 'Knicks' colorway features DiVincenzo's new signature logo. So far, the feedback on social media has been positive for the Knicks guard's new shoes and signature logo.

Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

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After years under the Nike banner and numerous signature basketball sneakers, NBA star Kyrie Irving has switched to wearing ...

As the pictures of the 32-year-old point guard’s ANTA Hela shows became viral, fans flooded social media with hilarious ...