Microsoft is reportedly using deceptive tactics to grow its market share against Google in the search landscape by making Bing look like Google.

Windows Latest first spotted the situation, describing it as a “genius move to keep you from Google search.” It’s part of a larger pattern by Microsoft to get Google users to switch to Edge and Bing, taking advantage of their positions as the default browser and search engine in Windows.

Bing is using a clever new trick to convince users into thinking that they're using Google by changing the look of the site.

To trigger the Google result, you must use Bing without logging into a Microsoft account (as first noted by WindowsLatest ). The Google result has a search bar, an image that looks suspiciously like a Google Doodle, and even some tiny text under the bar, creating a Google-like design.

Microsoft Bing is tricking unsuspecting users searching for Google by displaying a webpage that looks like Google Search.

Microsoft is pulling yet another trick to get people to use its Bing search engine. If you use Bing right now without signing into a Microsoft account and search for Google, you’ll get a page that looks an awful lot like... Google.

Is imitation really the best form of flattery? In an effort to get more people to use Bing, Microsoft appears to be disguising its Bing searches as Google ones for any users seeking to ditch Microsoft's default for the world's most used search engine.