Fujifilm Japan introduces measures to deter scalpers. No solution is perfect, but if it helps, I say: “Go get 'em Fujifilm!” ...

Try not to cry as you watch this X100VI come apart piece by piece – there's actually some great insight in this video ...

The universal mount all-manual retro-look lens is now available in a metallic colorway to match your metal-bodied retro-look ...

It's released firmware updates for its flagship APS-C camera, as well as the GFX 100S II, X-T50, X-S20 and X100VI, promising ...

All we know is that it’s been five years since the original, and in that time, Insta360 has strengthened its grip on this ...

NOT a Sony, Canon or Nikon! Japanese retailer Map Camera has revealed its top 10 best-selling cameras and lenses of the past ...

Then, however, the X100VI went viral on Tiktok, and to an unprecedented extent. According to Fujifilm, the maximum production ...

Every issue is packed with photo tips, kit reviews and inspiration ...

Trying to get a hold of a Fujifilm X100VI? You're not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we've seen for a long time, with demand ...

Launched in February 2024, the Fujifilm X100VI grew in popularity so much that the company is still hard at work fulfilling its orders. The mirrorless camera sports a 40-megapixel APS-C sized ...

Fujifilm's EBC coatings are highly effective, even without a lenshood. Bokeh is very smooth and pleasant. (Below you'll find images demonstrating the aperture range of the lens alongside CA and ...