The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make business changes to the encrypted global platform.

Ban, Facebook parent Meta appears ready to expand its smart glasses lineup with more frames. The company today teased an upcoming partnership with Oakley, perhaps best known for selling sports sunglasses.

Meta Platforms Inc. keeps writing bigger checks in pursuit of its artificial intelligence strategy, and traders keep cheering it on, encouraged that the expensive bets will keep paying off.

Meta confirmed the upcoming glasses today when an official "Oakley Meta" profile emerged on Instagram. (That account is following the Instagram accounts for Meta, Oakley, Mark Zuckerberg, Rocco Basilico, chief wearables officer at Luxottica, and Caloa Mato, head of global marketing at Oakley.)

Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the industry.

Scale co-founder and CEO Alexandr Wang will lead Meta’s new superintelligence unit.

Meta is making a $14.3 billion investment in artificial intelligence company Scale and recruiting its CEO Alexandr Wang to join a team developing “superintelligence” at the tech giant.

Meta (formerly Facebook) is getting back into crypto . . Markets and investment trends tend to move in cycles, and the cryptoasset sector is no exception to this rule

Mark Zuckerberg has reorganized his company’s ambitions around a hypothetical future that is suddenly the talk of Silicon Valley.

Meta Platforms Inc. keeps writing bigger checks in pursuit of its artificial intelligence strategy, and traders keep cheering it on, encouraged that the expensive bets will keep paying off.