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Meta Platforms not only has a strong presence in digital advertising, but also has an early lead in the smart glasses market.

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The increase is not surprising since X has fallen out of favor in the last year or so, and Threads is picking up the slack.

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Following a series of welcome improvements, Meta CEO announced today Threads crossed the 400 million monthly active users mark.

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Threads has now surpassed 400 million monthly active users, Instagram President Adam Mosseri announced Tuesday.