A Momentum Commerce researcher said the slow start could indicate “evolving consumer behavior” after Amazon doubled the length of its Prime Day sales.

Unless you’ve been OOO for the past 24 hours with your phone on DND mode, you’re probably aware that it’s Prime Day. And you likely know that this year the event is four days instead of two. The sheer volume of sales is enough to make your head spin, and the extended time window probably has you wondering if the deals are changing each day.

Both Lauren Levy, the Strategist’s lead editor, and I own this hard-side carry-on from Travelpro and love it. While it’s on the expensive side, I know that it will hold up over the years, considering that Travelpro is the go-to brand for flight crews around the world.