Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as ...

Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

Articles written by Senthil Kumar Hariram ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink ...

As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster ...

The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can ...

As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in ...

A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach ...

Brands and agencies are shifting from reactive to proactive strategies, leveraging AI to anticipate customer needs while navigating ethical and technical challenges.