Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming ...

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a ...

Articles written by Sona Mazumdar ...

Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.