Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as ...

The Coca-Cola India Foundation released a video series highlighting the impact of its long-running water access initiative in ...

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...

Bringing the world closer to the womb, Sebamed’s campaign features raw and real visuals of smiling foetuses nestled safely in ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

How companies like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen ...

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.

Articles written by Abhinay Kumar Singh ...

The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports and entertainment economy.