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Marketing Dive5m

Why Kellanova’s snack brands inked first sports deal as a group

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with the governing body for MLS and the NWSL ...
Marketing Dive44m

How Carl’s Jr. built on big game success with social star Alix Earle

The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.
Marketing Dive23h

McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’

The fast-food chain’s latest nostalgic campaign features Ronald McDonald and friends for the first time in more than 20 years.