The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

The General Mills brand evolved the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.