Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Amazon accounts for a third (33.4%) of the global retail media market in Q1 2025, as the e-commerce giant aggressively innovates its off-site ad capabilities. Retail media advertisers must look beyond ...

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

Apple, the Cannes Lions Creative Marketer of the Year, believes AI will be “the best creative partner” the industry has seen but it can never supplant human creativity.

It’s estimated that APAC accounts for 43% of total exports to the US: with tariff uncertainty wreaking havoc on business plans, now is the time to explore new avenues for growth.

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI ...

Global advertising spend is now on course to grow 6.2% this year to $1.16trn, a downgrade of half a percentage point from WARC’s March forecast as key sectors react to growing market volatility, a new ...

Those in top finance jobs believe chief marketing officers are wasting money on brand advertising because 95% of ad impressions are aimed at “dead zones”.

Big tech behemoths Google and Meta are jockeying for position to capture a significant share of the fast-growing – but increasingly fragmented – global retail media industry.

Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success ...