A computer engineer rides a miniature train everyday to class, Purdue’s unofficial new mascot, the Boilermaker Ultra Special.

The contracts and salaries have been revealed for Purdue football's offensive and defensive coordinators, as well as a few ...

After hours of nail-biting agony, Duolingo users finally have answers to how the brand's beloved make-believe owl mascot named Duo "died" on Tuesday afternoon. The language-learning app shard a ...

As marketing stunts go, this one has "killed" it. The “death” of a beloved mascot has sparked the kind of online frenzy that advertisers dream of, with everyone from the World Health ...

The rumors are true: the famed mascot of Duolingo, known for his silly antics all over social media, has passed away. In a statement posted on social media Tuesday, the Pittsburgh-based language ...

Corporate mascots may just have one of the most precarious jobs in marketing. The latest casualty: the Duolingo owl, a sassy multilingual bird who met his tragic fate after a car accident.

Duo, the green cartoon owl mascot for language learning app Duolingo, has died, and singer Dua Lipa is grieving. The brand announced Duo’s passing on Tuesday, writing in a cheeky statement on th ...

Sadly for fans of the club sitting 14th in the Championship, it is the ‘cost of mascot experiences’ table, rather than their side being on the cusp of promotion to the Premier League.

Duolingo said that its iconic mascot, Duo, died. That being said, the company says it’s not the last we’ll see of the owl. An expert in public relations says this is a classic marketing stunt.

No, a loss doesn't entirely eliminate the Boilermakers from a third straight Big Ten title, but it would make winning the league much more difficult. That's why junior guard Fletcher Loyer says he ...

• Miller ran 20.42 in the 200m to finish third at the Tiger Paw Invitational and fell 0.02 seconds shy of his own program record. Miller finished the regular season with victories in four of his five ...

The Boilermakers not only excelled as a team, but on the individual leaderboard as well, claiming the top two spots in the individual medalist race. Sophomore Sam Easterbrook won his first career ...