Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Delta Air Lines sparked controversy this week when President Glen Hauenstein revealed that the company was planning to expand ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

After Delta’s recent announcement of plans to incorporate AI into pricing, opponents are concerned that data could be used ...