Created with AI assistance. Quality assured by Metro editors. Save The Children’s Christmas advert might be the best ad of the season, and it may have duped a lot of viewers. With a festive jingle, ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

Senior Lecturer in Creative Writing and English Literature, York St John University The John Lewis Christmas advert has become as much a part of the festive season as tinsel and crackers. These ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though the numbers aren’t vetted by standard measurement services. The digital ...

Apple TV is about to wrap its best year ever, and in the latest Screen International, Eddy Cue and more talk the streamer’s 2026 pipeline, ad-supported plans, film strategy, and more. Eddy Cue and ...

The AI revolution is well underway, and as the world moves to try an keep up, there is headline after headline about mass layoffs related to the tech, and institutions sounding the alarm on AI’s ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...

The ad, which will stop airing on Monday, used audio of a 1987 address by Ronald Reagan making a case against tariffs. By Matina Stevis-Gridneff Reporting in Toronto President Trump doubled down on ...

Swiss watchmaker Swatch has issued an apology and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a “slanted eye” pose. The images for the Swatch ...

Michael Sugar of Sugar 23 and Lisa Sherman of Ad Council Courtesy For the first time in its 80 years of existence, the non-profit Ad Council is branching beyond its impactful public service spots into ...

Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...