The Ford F-150 lost its top-dog sales status to the Toyota RAV4, and consumers' wallets have a lot to do with it.

Ford's plans for more off-road performance vehicles looks like it could bear fruit with a "super" sporty model.

Analysts predict Ford might need to offer heavier incentives on the F-150 as it ages. The truck’s cross-town rival, the ...

Ford has officially pushed back the launch of the next-generation F-150 gasoline and hybrid models by a year. Key Poin ...