The Psychology Behind Visual Perception Understanding why Gestalt principles work makes you a more effective designer. These aren't arbitrary rules – they're evolutionary adaptations. Cognitive ...

Perceptual variation There is a surprising amount of variation in how people perceive the world. If you offer a group of people a spectrum of color chips ranging from chartreuse to purple and ...

The Power of Perception: Exploring Gestalt Psychology in Branding Imagine you're shopping for a new car. You've narrowed it down to two options: one, a sleek, modern design with innovative features ...

A century of Gestalt psychology in visual perception: I. Perceptual grouping and figure-ground organization. Psychol Bull. 2012;138 (6):1172-217. doi:10.1037/a0029333 ...

Spread the loveGestalt Psychology is founded in 1922 by Max Wertheimer, Kurt Koffka and Wolfgang Köhler. More information can be found in the paper and presentation Instructional Design Models and ...

Gestalt was a German school of perceptual psychology whose motto was, "The whole is greater than the sum of the parts." The approach focused on how the human mind integrates elements of the world ...

A century of Gestalt psychology in visual perception: I. Perceptual grouping and figure-ground organization. Psychol Bull. 2012;138 (6):1172-217. doi:10.1037/a0029333 ...