Jif Canada wants to ensure brand loyalty through a text challenge. Text "Peanut" 1,300 times and receive a 1kg jar of Jif Creamy Peanut Butter. Leo Burnett Toronto created the work. The media buy ...
Who: Smucker Foods brand Jif Canada, with Leo Burnett Toronto for creative and strategy; Leo Productions for production; The Pub for audio; Glossy for PR; Spark Foundry for media. What: A text ...
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