Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

NASCAR has accused a district court judge of making numerous errors leading to what the company claims is an incorrect ...

NASCAR has seen its advertisements sell out at lightning speed for the 2025 Daytona 500, according to Sports Business Journal ...

"This is a major, major investment in Concord and I can't be happier tonight to vote on both of these," said council member JC McKenzie.

DAYTONA BEACH, Fla. (AP) — Four-time Indianapolis 500 winner Helio Castroneves will race in the Daytona 500 as a special 41st driver under a new rule that allows for a “world-class driver” to receive ...

DAYTONA BEACH, Fla. (AP) — NASCAR filed a 68-page appeal Wednesday night — roughly one hour before the start of Daytona 500 ...

Even bigger number: More people watched Kendrick Lamar’s halftime show — a record 133.5M, topping 1993’s Michael Jackson ...

Denny Hamlin led a trio of Toyota drivers — the manufacturer claimed five of the top six spots — in Wednesday’s opening practice for the Daytona 500. The 50-minute ...

NASCAR's race officials released this weekend's schedule at Daytona International Speedway and Xfinity Series’ drivers’ entry ...

NASCAR's race officials released this weekend's schedule at Daytona International Speedway and Cup Series’ drivers’ entry list for Daytona 500.

Rating what Super Bowl ads have been memorable is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes timeless ...