A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive messaging about girls sports.

A sports brand went viral on Monday and Tuesday after promoting an ad calling for the protection of women's sports. XX-XY Athletics founder and CEO Jennifer Sey promoted a new ad on Sunday ahead ...

Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...

Called “Your Attention, Please,” the grabby ad runs through a series of breast-focused scenes, including close-ups of cheerleaders in low-cut uniforms, a breastfeeding mom, women trying on ...

A sports brand went viral on Monday and Tuesday after promoting an ad calling for the protection of women's sports. XX-XY Athletics founder and CEO Jennifer Sey promoted a new ad on Sunday ahead of ...

Nike dropped the ad during Super Bowl 59 on Sunday between ... NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more. “Women’s sport isn’t the future, it’s right ...

Are you a print subscriber? Activate your account. By Gillian Follett - 25 min 24 sec ago By Ad Age Staff - 1 hour 29 min ago By Tim Nudd - 2 hours 15 min ago By Gillian Follett - 4 hours 24 min ...

Inclusivity was one of the most successful strategies this year, as a raft of ads targeted at women and girls scored high marks, aligning with a diversifying audience for the NFL. Several efforts ...