Today the rankings for the top merchandise sellers in NASCAR came out and there are surprises, but a lot of expected results. Merch is, or was, the lifeblood of the sport and of most motorsports.

Inventory at Daytona Beach shops include car parts, novelty items like a Dale Earnhardt electric toothbrush and a Daytona 500 ...

Sea Best, the flagship retail brand of Beaver Street Fisheries, is returning to its partnership with Kaulig Racing, a ...

Despite this, the Earnhardts remained within the top 10 of driver merchandise sales in 2024. Sports Business Journal recently published a report, revealing the top 15 names in NASCAR that sold the ...

with a post in 2023 asking people about the "most random" NASCAR merchandise they'd seen. And there's even something in the racing world for romance novel readers. NASCAR has an official line of ...