Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Basketball fans and players alike have been anticipating Caitlin Clark's basketball shoe since she was in college. Clark ...

Wilson stops on a dime, pulls up and launches her trademark fadeaway mid-range jumper over Jones and Bonner. As Wilson skips ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

Sure, he wants to win another NBA title. But the Celtics’ Finals MVP is also building a legacy off the court and tackling the ...

"These sneakers provide a comfortable sporty look for any age. Love them. True to size!" says a third reviewer. Nike offers ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

The leader of the global brand announces his JUMP Initiative, a project of The Just Trust, ahead of NBA All-Star weekend to ...

The Jordan advertisement perfectly concludes with the phrase, “Love, Hurts.” A longstanding narrative was torn to shreds inside New Orleans, Louisiana's Caesars Superdome. With the Chiefs zeroing in ...

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

Nike has officially announced that Air Jordan 1 High OG 'Black Toe' will hit shelves. It's a colorway that marks the history of Air Jordan.

The CSU Pueblo women's basketball team will host Colorado Mesa on Thursday night. The Wolfpack are nine and one this season at home. A win on Thursday will help the Thunderwolves move into a first ...