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With the appointment of the new head of state and the Government that followed last year, Sri Lanka has unleashed a new attitude to the world – Prosperous country with smiling faces. My mind went to ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

There’s much psychology at play here ... and packaging; therefore, such logos must be versatile. Appeal to Emotion: Positive emotion was encouraged by the use of colours and fonts, which were ...

Businesses must now find innovative ways to enhance their brand visibility and create lasting connections with their audience ...

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It’s no secret that practicing gratitude offers numerous benefits that can significantly enhance both individual and ...