Nike, Kim Kardashian and SKIMS

Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Nike teams up with Kim Kardashian shapewear brand Skims as it looks to reach more women
Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.
Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Nike and SKIMS Unite Under Joint Women's Label: NikeSKIMS
With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Kim Kardashian Flaunts Her Comedy Skills as the ‘Fairy Butt Mother’ in Hilarious New SKIMS Ad
Kim Kardashian showcased her comedy skills for a hilarious new SKIMS advertisement released on Tuesday, Feb. 11, ahead of the release of SKIMS' The Ultimate Butt drop.
The Rise of SKIMS: From Shapewear to NikeSKIMS
Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...
Sports Business Journal3d
Nike seeing early financial boost following Skims collab
In the 48 hours since announcing its collaboration with Skims, Nike’s market cap has increased nearly $5 billion, despite the ...
Yahoo5d
Kim Kardashian's New Athletics Brand NikeSKIMS Will Release Their Own Kardashian-Coded Air Max Style
SKIMS continually rolls out new collaborations and celebrity campaigns on a month-to-month bases, keeping the brand's name consistently top of mind. Kardashian has just crossed the Ts and dotted ...
Us Weekly6d
Kim Kardashian’s Skims and Nike Team Up for New Collab to Make Women Feel ‘Strong and Sexy’
“Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian wrote in the statement. (The ...
CNN5d
Nike is in a slump. It’s hired Kim Kardashian to help
Financial terms of the brand wasn’t revealed. Nike said that Skims “proposed a shared product line,” but suggested “something even bigger,” thus the creation of NikeSkims. “More than a ...