The West Plains High School Cheer team made program history at the UIL Spirit State Championship with a top ten finish after ...

Dallas native Jim Baldwin spent a quarter century at Keurig Dr. Pepper, most recently as chief legal officer, GC and ...

Varsity Brands announced Javier Idrovo’s appointment as chief financial officer and Jim Baldwin as chief legal and compliance ...

The iconic bridal designer is the mastermind behind the Eagles current cheerleading uniforms, which premiered in 2003 before being revamped a decade later.

High School Nationals concluded Sunday after three days of competition. Held at the Kay Bailey Hutchison Convention Center in ...

The Varsity 845 girls basketball players of the week polls are online for Jan. 13-19. There will be fan voting in the large- and small-school divisions. Information was utilized on reports to ...

"We are thrilled to celebrate the incredible athletes who competed at the 2025 UCA & UDA College Cheerleading and Dance Team National Championship," said Bill Seely, President of Varsity Spirit.

A former cheerleader for the Kansas City Chiefs is offering details on where Taylor Swift meets up with Travis Kelce after his games. Stefanie Hills, who cheered for the Chiefs up until 2023 ...

The Bulldogs started off the weekend with a Junior Varsity tournament on Saturday. Gage Anderson wrestled for the Bulldogs in the 106 weight class, starting off the day by pinning Tyler Norris from ...