From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

Maybe it's a life hack or a liability, or a little of both. A surprising result in a new MIT study may suggest that people and animals alike share an inherent propensity to keep updating their ...

Pietro Cibinel, Rama Hagos, Tung Nguyen, and Zhiyi “Allen” Ren have been named winners of the Porter Ogden Jacobus Fellowship ...

The therapist had determined that because that early relationship was marked by “insecure attachment,” Marie was struggling ...

Alessio Figalli studies optimal transport, a field of math that ranges from the movements of clouds to the workings of ...

When things don’t go as planned, the “burnt toast theory” serves as a reminder that the bigger picture may be unfolding in ...

At the heart of the IB’s success are its Approaches to Learning, which foster a problem-solving mindset and produce global citizens ready to tackle real-world challenges.

The Pentagon’s school system attempted to conceal its diversity, equity, and inclusion efforts under a different name.

If you've ever found yourself wide awake at 3 AM connecting historical events to your favorite TV show plots, you might just ...

The answer is usually yes — but not always, according to a new return-on-investment tool that’s gaining traction among ...

Sir Keir Starmer has become the first sitting UK prime minister to publicly take an HIV test to reduce stigma around Aids and encourage more people to get tested. There are historical parallels. In ...

The world is changing faster than ever, and the skills our kids need to thrive aren’t the same as they were a generation ago.